Samsung has launched smartphone delivery services for customers to test its new products, as the spread of the coronavirus has prompted the tech giant to cancel promotional events and brace for weak store sales.
The move highlights efforts made by the global smartphone industry, one of the tech sectors most hurt by the virus outbreak in China, to minimise the impact on business.
Samsung, which unveiled a new foldable smartphone and a trio of its flagship Galaxy S20 models last week, is also curtailing brick-and-mortar marketing.
The South Korean smartphone maker has decided to sharply cut the number of in-store “experimental zones,” where consumers can try out the latest phones, and skip promotional events such as “Galaxy fan parties” for the latest device over worries about the spread of the virus, dubbed SARS-Cov-2.
Samsung customers who want to try out the Galaxy S20 can have one delivered to their door and can use it for up to 24 hours. A delivery worker will pick it up after that, two people familiar with the matter told Reuters, speaking on condition of anonymity because they are not authorised to speak to the media.